HJC Chinese name is Zhilan(a tropical orchid). It is a very common wild flower that grows in northwestern Hunan. Zhilan has vigorous vitality throughout the four seasons, and bunches of small yellow flowers bloom in the middle of the petiole. The delicate fragrance diffuses all around, this fragrance is neither as strong as the fragrance of roses, nor as sweet as the fragrance of osmanthus, nor as light as the fragrance of plum blossoms. But it is simple and generous, refreshing and cozy, and fragrant.

A generation of literary master Shen Congwen wrote in his masterpiece "Taoyuan and Yuanzhou": "Grass grows in small creeks and valleys, and it can still be seen everywhere. This orchid plant roots in cliffs, or spreads to pine branches, with long leaves blowing. , The flowers droop into a long string, the style is beautiful, the shape of flower and leaf is softer than Cymbidium ensifolium, and the fragrance is lighter than Cymbidium ensifolium." These specific and vivid descriptions also implicitly express the author's love for his hometown and the magnificent mountains and rivers of the motherland.

The founder of the HJC brand lived in the countryside where orchids were in full bloom when they were young, but due to industrial water pollution, these flowers are no longer visible. Therefore, the founder originally founded HJC to solve the water pollution problem in his hometown.